Contagious

Why Things Catch on
Title rated 4.65 out of 5 stars, based on 3 ratings
Current format, Book, 2013, Available .
Current format, Book, 2013, Available . Offered in 0 more formats
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor…

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