What Customers Crave

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

Book - 2017
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"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success."-- Provided by publisher.
Publisher: New York : AMACOM, American Management Association, [2017]
ISBN: 9780814437810
0814437818
Characteristics: ix, 257 pages : illustrations ; 24 cm

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