The Sonic Boom

The Sonic Boom

How Sound Transforms the Way We Think, Feel, and Buy

Book - 2015 | First Mariner Books edition
Average Rating:
Rate this:
Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound's effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive edge. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments"--transcendent instants when sound connects with a listener's emotional core. -- Publisher description
Publisher: Boston : Mariner Books, 2015
Edition: First Mariner Books edition
Copyright Date: ©2014
ISBN: 9780544570160
0544570162
Characteristics: xx, 188 pages ; 21 cm
Additional Contributors: Gray, Tyler

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at PPL

  Loading...
[]
[]
To Top