Google Analytics IntegrationsBook - 2015
"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website.
Publisher: Indianapolis, IN : Wiley, 
Copyright Date: ©2015
Characteristics: xxiv, 187 pages : illustrations ; 24 cm