Mobile for Good
A How-to Fundraising Guide for NonprofitsBook - 2014
Learn how to: master your mobile fundraising strategy; create a strategic plan flexible enough to handle changes in technology; design a website and emails that work on both mobile devices and computers; choose the best mobile and online tools based on your budget and your donor demographics; build a system that tracks, evaluates, and reports campaign results; and maximize the potential of Facebook, Twitter, LinkedIn, and other sites. Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever. Advance Praise for Mobile For Good: "If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references". (Viviana Pagan-Muniz, Digital Marketing Director, SOS Children's Villages-USA). "Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale.
Publisher: New York : McGraw-Hill Education, 
Branch Call Number: 658.15224 MANSFIEL
Characteristics: ix, 244 pages ; 24 cm
Alternative Title: How-to fundraising guide for nonprofits