The Economy of You
Discover your Inner Entrepreneur and Recession-proof your LifeBook - 2014
Join the millions who are starting side-gig businesses, and taking back their financial futures! Do-it-yourselfers and solopreneurs are everywhere, launching eBay stores, artisanal eats, e-books, life coaching services, apps, tutoring businesses--you name it--on top of their regular jobs. They're adding to their incomes, building safety nets, learning new skills, and finding a sense of fulfillment they never dreamed possible. Get in on the action. This book both documents the exploding side-gig phenomenon and supplies how-to information for creating a lucrative venture of your own, including: tips for figuring out the ideal side-gig; ideas for keeping start-up costs low; advice on juggling a fledgling enterprise and a full-time job; strategies for finding your "tribe" and building a social network; branding and marketing basics that bring results; when and what to offer for free. This book recounts story after story of people who are liberating themselves from financial strain: the author's own entrepreneurial journey, triggered by the job anxieties of a turbulent profession and income demands of a new baby; her self-created series of financial planners, along with extra freelance work, supplied the additional revenue stream she needed.
Publisher: New York : AMACOM, American Management Association, 
Branch Call Number: 658.11 PALMER
Characteristics: xvi, 239 pages ; 24 cm