The Power of Glamour

The Power of Glamour

Longing and the Art of Visual Persuasion

Book - 2013 | First Simon & Schuster hardcover edition
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zIn provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous. What is it that creates that pleasurable pang of desire—the feeling of zif onlyy? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote. The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.y--Front flap of dust cover.
Publisher: New York : Simon & Schuster, 2013
Edition: First Simon & Schuster hardcover edition
ISBN: 9781416561125
Branch Call Number: 111 POSTREL
Characteristics: xi, 269 pages : illustrations (some color) ; 24 cm


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Mar 28, 2018

It is awkward to rate this: the topic is very interesting, its explored and discussed in an orderly and clear manner, but, somehow, it left one wanting more in the form of images being referred to, more on the sociological and psychological aspects relating to glamour, and even something in the way of guidance to protect oneself from exploitation via the use of glamour. That would have made it a much larger book, but it would have been much better too.
Everyone who reads this book will certainly be much edified and entertained, and it can be recommended to those who recognize - as well as those who do not recognize - that they are, or have been, under the spell of glamour (so just about the entire female population (especially those in their formative years, say, 12 to 22), and most of the males too).


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