Beyond the Idea
How to Execute Innovation in Any OrganizationBook - 2013
Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Publisher: New York : St. Martin's Press, 
Branch Call Number: 658.514 GOVINDAR
Characteristics: xiv, 178 pages : illustrations ; 22 cm