Beyond the Idea

Beyond the Idea

How to Execute Innovation in Any Organization

Book - 2013
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Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Publisher: New York : St. Martin's Press, [2013]
ISBN: 9781250040176
Branch Call Number: 658.514 GOVINDAR
Characteristics: xiv, 178 pages : illustrations ; 22 cm
Additional Contributors: Trimble, Chris


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