The Fusion Marketing Bible
Fuse Traditional Media, Social Media, and Digital Media to Maximize MarketingBook - 2013
"The fusion marketing bible explains how to 'fuse' marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor"--Cover.
Publisher: New York : McGraw-Hill, ©2013
Branch Call Number: 658.872 SAFKO
Characteristics: xxi, 265 pages : illustrations ; 23 cm