The Fusion Marketing Bible

The Fusion Marketing Bible

Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing

Book - 2013
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"The fusion marketing bible explains how to 'fuse' marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor"--Cover.
Publisher: New York : McGraw-Hill, ©2013
ISBN: 9780071801133
0071801138
Branch Call Number: 658.872 SAFKO
Characteristics: xxi, 265 pages : illustrations ; 23 cm

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