Title rated 5 out of 5 stars, based on 1 ratings(1 rating)
Book, 2013
Current format, Book, 2013, First edition, No Longer Available.
Book, 2013
Current format, Book, 2013, First edition, No Longer Available. Offered in 0 more formats
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
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