The Four Steps to the Epiphany
Successful Strategies for Products That WinBook - 2007 | 3rd ed
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Publisher: [California] : S. G. Blank, 2007
Edition: 3rd ed
Branch Call Number: 658.4012 BLANK
Characteristics: x, 281 p. : ill. ; 24 cm
Alternative Title: 4 steps to the epiphany