Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream CustomersBook - 2006 | Rev. ed., 1st Collins Business Essentials ed
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.