Crossing the Chasm

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Book - 2006 | Rev. ed., 1st Collins Business Essentials ed
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Publisher: New York : CollinsBusiness Essentials, 2006, c2002
Edition: Rev. ed., 1st Collins Business Essentials ed
ISBN: 9780060517120
0060517123
Branch Call Number: 658.8 MOORE
Characteristics: xxi, 227 p. : ill. ; 21 cm

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