Digital Wars

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Book - 2012
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"It's 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Microsoft and Google. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape: search technology, mobile music, smartphones and the tablet market. Their weapons would be hardware, and software, and advertising. At stake were their reputations - but equally, our future. Starting in the late 1990s and ending with the sad death of Steve Jobs, "Digital Wars" looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. The stakes are high as the reward for winning is not only enormous wealth, but also the chance to control another part of the digital landscape, displace an existing rival, and determine the shape of things to come ..."--Publisher Information.
Publisher: London ; Philadelphia : Kogan Page, 2012
ISBN: 9780749464134
0749464135
9780749464141
0749464143
Branch Call Number: 338.47004 ARTHUR
Characteristics: vii, 264 pages ; 24 cm

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