Masters of Disaster

Masters of Disaster

The Ten Commandments of Damage Control

Book - 2012 | 1st ed
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Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Publisher: New York : Palgrave Macmillan, 2012
Edition: 1st ed
ISBN: 9781137278968
113727896X
9780230341807
0230341802
Branch Call Number: 658.8 LEHANE
Characteristics: 252 pages ; 25 cm
Additional Contributors: Guttentag, William
Fabiani, Mark

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