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Book, 2011
Current format, Book, 2011, 2nd ed, No Longer Available.
Book, 2011
Current format, Book, 2011, 2nd ed, No Longer Available. Offered in 0 more formats
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts.
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