Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling information into narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a new understanding of human nature and its potential. At the book's core, the author argues that the key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. --Adapted from publisher description.
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