The Little Blue Book of Marketing

The Little Blue Book of Marketing

Build A Killer Plan in Less Than A Day

Book - 2009
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The authors show how to maximize collaboration among all key players in marketing, R&D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.--[book jacket]
Publisher: New York : Portfolio, 2009
ISBN: 9781591843054
Branch Call Number: 658.802 KURNIT
Characteristics: ix, 273 p. : ill. ; 19 cm
Additional Contributors: Lance, Steve


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