The Little Blue Book of Marketing

The Little Blue Book of Marketing

Build A Killer Plan in Less Than A Day

Book - 2009
Rate this:
The authors show how to maximize collaboration among all key players in marketing, R&D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.--[book jacket]
Publisher: New York : Portfolio, 2009
ISBN: 9781591843054
1591843057
Branch Call Number: 658.802 KURNIT
Characteristics: ix, 273 p. : ill. ; 19 cm
Additional Contributors: Lance, Steve

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at PPL

  Loading...
[]
[]
To Top