Beyond Freedom and DignityBook - 1971 | 1st ed
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We can no longer afford freedom, says B.F. Skinner, the most influential and controversial psychologist of our time; we must design our culture to shape the behavior needed for survival. Here is Skinner's masterwork - a brilliant analysis of today's most pressing problems and a stunning, detailed plan for change that challenges many of Western man's most sacred ideals and personal freedoms. Considered 'one of the most important happenings in the 20th-century psychology', this book has already stirred nationwide debate throught the force and shock of its ideas.
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