Sell What You Sow!
The Grower's Guide to Successful Produce MarketingBook - 1994
The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.
Publisher: Carmichael, Calif. : New World Pub., c1994
Branch Call Number: 635.0688 GIBSON
Characteristics: 302 p. : ill. ; 28 cm